May 16, 2014  /  Work

Nike

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MODE 3's Founder, Jonathan Marshall, has accepted a Copywriting position with Nike and will be working on the Global Sales and Commercial Content team. Jonathan will work alongside copy directors, web, product, print and mobile designers, video production artists, photographers, web developers, art directors, brand strategists, creative directors, copy editors, product experts and other copywriters to help tell the story of the Nike brand.

Jonathan will be responsible for coming up with creative storytelling ideas and write all sorts of copy, including: brand messaging, product descriptions, headlines, taglines, video scripts and positioning statements across many Nike sport categories (basketball, football, baseball, soccer, golf, running, tennis, swimming, volleyball, lacrosse, snowboarding, skateboarding, training, track and field, yoga and sportswear). There will be many other creative challenges, perks, growth opportunities and experiences along the way, but this will be the bulk of his responsibilities.

April 12, 2014  /  Industry

TED X Portland

Last weekend I was one of thousands that excitedly filled Keller Auditorium for the inspirational TEDx Portland conference. According to TEDx Portland organizers, Saturday's attendance was just under 3,000 - triple last year's turnout. Fourteen speakers and three performers took center stage from 8 a.m. to 5 p.m., with a Happy Hour opening up onto Keller Fountain Park afterward.

Between a first-class set — complete with a 3D honeycomb display — consistently top-trending Twitter hashtags, and a popular rumor TEDx'ers temporarily brought down Instagram, Saturday's event was one for the books. Here are some of my biggest takeaways from TEDx Portland 2014.

 

Umpqua Bank

 

Umpqua Holdings Corporation has announced that they will be partnering with Sterling Financial Corporation. This merger will create the West coast's largest community bank and will be official on April 18, 2014. Umpqua will have approximately $22 billion in assets, $15 billion in loans and $16 billion in deposits, with 5,000 associates and 394 stores across five states - Oregon, Washington, California, Idaho and Nevada.

The combined company will operate as Umpqua Holdings Corporation and conduct banking operations under the Umpqua bank nane and brand. BUT before that can happen, there will be extensive re-branding efforts, especially in copywriting and copyediting, content strategy, campaign ideation, tone and voice development and messaging guideline creation - and that's exactly why Umpqua reached out to MODE 3's Founder.

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Welcome to the MODE 3 blog. Posts include everything from digital and marketing news, trends, ideas and campaigns to thoughts on the industry, client projects and announcements. And occasionally, there are even some funny, random thoughts here and there. Enjoy.

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